Computers and Marketing Case Study Example | Topics and Well Written Essays - 500 words

Computers and Marketing - Case Study Example The Guardian article â€Å"He sent 38 billion emails and called himself the Spam King. Then Bill Gates went after him† written by Wilson J and Johnson B in 2005, mentioned an incident in which Scott Richter and his Colorado-based company OptInRealBig.com are alleged to have been one of the world's biggest spammers. Microsoft and the New York attorney general, Eliot Spitzer, sued Mr Richter for $18m in 2003, accusing him of violating state and federal laws, after "spam traps" set by the software company netted some 8,000 messages containing 40,000 fraudulent statements (Wilson and Johnson 2005).  Ã‚  This paper analyses the validity of sending spam messages with the help of ethical theories of Deontologists and Utilitarian. Deontologists believe that some actions are wrong no matter what consequences follow from them. Deontology is an ethical system which has close association with Kantianism. While utilitarianism focuses on the outcomes of an action, deontology demands that the actions itself should be ethical; no matter what the outcome is. Sending spam messages will generate immense marketing opportunities for the sender; however it is not necessary that all the receivers take such messages as a blessing. In other words, spam messages are useful to the sender if the receiver did not grant permission to the sender.