Literary Device Compare and Contrast Essay

Compare and Contrast Essay Short stories are often the best way to learn about literary terms and their uses. They’re short, as their name depicts, but contain everything that longer stories would have such as the elements of plot, foreshadowing, themes, tone, and other literary devices. The two short stories, The Parsley Garden by William Saroyan and Sweat by Zora Neale Hudson were both amazing to read and offered a lot of insight to American history. The Parsley Garden told the story of an adolescent, named Al, during the depression, who wanted a hammer he saw in a store. Not having a single penny on him, he decided to steal it, getting caught in the action. Lectured and humiliated by the store manager, Mr. Clemmer, he was let go resulting in him plotting his revenge and a way to get his pride back. Sweat was the story of an African-American wash-woman, Delia. She was constantly abused and was trapped under her tyrannical husband, Sykes who openly cheated on her with another woman. Despite all her hardships with her husband, she worked long and hard using her own sweat and blood to clean clothes. As their relationship got even worse, Sykes decided to pull an ugly prank on Delia that would later backfire on him. Both stories had their similarities and differences, but some stood out more than others. The climaxes of the two stories were similar in that they were both turning points in the story, but also different in the way the story was resolved. In Sweat, the resolution is bitter sweet. â€Å"She saw him on his hands and knees as soon as she reached the door†¦she knew the cold river was creeping up and up to extinguish that eye which must know by now that she knew. Delia was emancipated from the abuse of her husband, but she still pitied him and was upset over the death of her Sykes. The Parsley Garden ends in the more typical, happy fashion. Al finally obtains his hammer while regaining his pride. â€Å"His mother went inside and went to bed, but Al Condraj sat on the bench he had made and smelled the parsley garden and didn’t feel humiliated anymore. But not hing could stop him from hating the two men, even though he knew they hadn’t done anything they shouldn’t have†. The differences in the resolution of the two stories are common as resolutions are much more complicated than the fairytale ending these days. Each has its own unique touch but both resolved the story with the readers in peace. Themes are the morals of the story. Both stories had many themes; some similar, some completely different. In Sweat, some of the themes included oppression, honesty, and determination just to name a few. The Parsley Garden had a few more common ones such as coming of age, honesty, pride, and integrity. The theme that occurred most in Sweat was oppression as it was seen throughout the essay. It was the main theme unlike The Parsley Garden which didn’t have one main theme but many smaller themes spread out evenly. â€Å"She brought love to the union and he had brought a longing after the flesh. Two months after the wedding, he had given her the first brutal beating†. Quotes about Delia getting beat, reoccurred throughout the whole story, compared to The Parsley Garden, where the themes did not reoccur. One aspect of stories in general always intrigues me. The conflicts between the characters or between themselves is what makes up the story, so conflicts are one of the most important literary terms in a story. Both stories contain man vs. man conflict such as when Delia and Sykes fight â€Å"That night he did not return at all, and the next day being Sunday, Delia was glad she did not have to quarrel before she hitched up her pony and drove the four miles to Woodbridge†, and when Al was grabbed by the young man in the store â€Å"but as he did so a man took him firmly by the arm without a word and pushed him to the back of the store into a small office†. Man vs. man is often the most common type of conflict as there is usually a protagonist and an antagonist. The stories differed in that Sweat also had man vs. society, where it went against society, for Sykes to beat Delia as aforementioned with the theme, oppression. Sweat and The Parsley Garden were similar in many ways, but they also had more differences than similarities. This just shows the variety of stories there are out there in the world. Comparing two different stories would yield completely different ways of writing. There are just too many ways of writing, but one can bet one thing for sure. There will always be literary devices in a good story and it will always follow a plot.

Analyse Reverend Parris Essay

Analyse Reverend Parris and his motivations in supporting the witch trials.  The crucible play is set in 17th century Puritan Massachusetts in America. This would have meant the area would be fairly newly inhabited by immigrants and there still might be problems from Native Americans. The society probably would have been quite close-knit and any accusations of witchcraft would easily have resulted in hysteria in a way that was only possible in modern days because of the media. Reverend Parris would have had many reasons for supporting the witch trials. Most of these were selfish and for protection of his own image, which he needed to do because in the setting of the Salem Witch Trials peoples image were their most important aspect, we know this because the first three people to be accused of witchcraft were all social misfits such as Osborn who, â€Å"was old, quarrelsome, and had not attended church for over a year.† Other reasons included jealousy, especially of Proctor who in his presence â€Å"a fool felt his foolishness instantly†. As well as this there was his duty as a Reverend First we know Parris was very greedy because he wanted things like â€Å"golden candle sticks† on his preaching altar, even though his church is Puritan and therefore meant to be very simple â€Å"their creed forbade anything resembling a theatre or ‘vain enjoyment'†. This may also have been a motivation for supporting the witch trials because the land of people like John Proctor would have been seized after he was hung. Reverend Parris was also very paranoid about his position in the town and about conspiracies to ‘drive him from his pulpit’. Another piece of evidence from the play that portrays his paranoia is that he ‘felt insulted if someone rose to shut the door without first asking his permission’. This shows paranoia because he thinks the slightest mistake in his presence is made as a serious insult. All of this is backed up by how Miller describes him with â€Å"he believed he was being persecuted wherever he went†. This is the second motivation for supporting the trials because if he destroys all his opposition by having them hung or sent to prison for witchcraft his own public standing will be safe. This theory is also basically what the whole Salem witch trials play is about, because all the way through we see a repetition of people blaming others to save their skins. A perfect example of this is on ‘HTTP://en.wikipedia.org/wiki/The_Crucible’ where it describes a very desperate Mary â€Å"Mary becomes completely desperate and turns on John Proctor, saying that he is in league with the Devil.† We know already Parris is very selfish and also very keen to protect and even increase his self image. So when witch craft is first mentioned he becomes very nervous and tries to stop any talk of the subject, ‘put out all thoughts of unnatural forces’. This could be for several reasons. First he wants to protect Abigail, although from what we have seen of the Parris character so far he probably is not that bothered about this. The main reason for Parris wanting people not to talk about the witchcraft is because if Abigail, who is his own Niece, is linked to witchcraft then he may be driven from his pulpit by the conspiracy group he thinks is already fighting him. There is even the possibility that Abigail could be seen as a Harlot after Proctor accuses it and it becomes clear that the reason for Abigail’s grudge against the Proctors is because she was put â€Å"out for a harlot†. We know that he thinks there is a conspiracy group because of the quote, â€Å"there is a faction†. When he finally does realise that the talk of witchcraft is inevitable he starts to support the trials to try and take the blame from Abigail and on to her so called bewitchers. He also knows if the trial fails and Abigail is labelled a liar then the entire family may be known as liars, this in turn would be devastating to his already troubled career. The final motivation for Reverend Parris supporting the witch trials is jealousy. Jealousy is obviously one of Parris’ characteristics and he is jealous of John Proctor. Reverend Parris would have several reasons for being jealous of Proctor; firstly he is well respected in the Salem community, ‘Proctor, respected and feared’, this cannot be said for Parris, Proctor is also quite wealthy with a lot of land and for a greedy Parris the prospect of seizing this would be very appealing! The final reason for Parris being jealous of Proctor and maybe even hating him is that Proctor is simply a good and honest man. Then there is Parris who ‘there is very little good to be said of him’. Reverend Parris is meant to be a respectful member of Puritan society. However, before he moved to Salem he was a sugar plantation owner, owned slaves (such as Tituba) and was thought to have been a credit agent for other plantation owners. This quite shrewd and probably selfish personality shows in the crucible for instance when Abigail runs away he doesn’t care for her but says â€Å"thirty one pound is gone† then says â€Å"I am penniless†. This evaluation provides a good background to why Parris supported the witch trials.  So overall Parris supports the Salem Witch trails because of a mixture of jealousy of Proctor, protecting his and his families image, a hatred of heathens and therefore witches, paranoia about the danger of his position as local Reverend and possibly the most important reason of all†¦ is his greed. He wanted more pay and even gold candlesticks for his altar.

E-Retail Industry – The Uk Internet Grocery Market

This study aims to understand the competitive environment of some of the main retailers within the UK market and to demonstrate the different elements of the e-environment that impact on the retailer's business and marketing strategy. Furthermore this study will assess the impact of many factors and constraints surrounding the e-retail industry and specifically the grocery sector of the retail industry. It is known globally that the UK has the most developed grocery e-tailing sector in the world and that is increasingly appearing specially after the failure of many business models which have adopted the internet for distributing and selling there products This study will exclude B2B sector and will focus on B2C sector in the retail market I will be focusing on the online grocery market and the main British players leading this market. I have selected this industry because recently, it has caused a noise globally, and many interested people are wondering whether this industry has reached the mature level or it is still growing or it is only a noise which will lose its importance later. The UK Grocery Market it is estimated that à ¯Ã‚ ¿Ã‚ ½105 billion of groceries are sold in Britain each year, (MINTEL Nov, 2002) , that shows a noticeable increase in sales over the period since 1999 until the end of 2002. The Total retail sales through specialist and non-specialist food retailers were worth some à ¯Ã‚ ¿Ã‚ ½90 billion in 1999 and many specialists predict this market to continue growing to reach 120 billion by 2005 (MINTEL, Nov. 2000) Within the food market itself, fruit and vegetables represent the largest market, with high demand within the sector for fresh produce. Convenience foods – fresh and frozen ready meals – are also highly demanded, as are products which generally fit well with the needs of the much maligned ‘cash rich and time poor' consumer. Key debates within the market surround the use of genetically modified (GM) produce, and this has helped to create niches in the retail market for suppliers of GM-free or organic ranges. The major supermarkets have been moving quickly into the organic sector, in which higher margins can be found. (Key Note) The UK grocery market is driven by economic factors, population structures, household size employment pattern and lifestyle patterns whose impact is shown below as macroeconomic factors: Economic factors – Although consumer expenditure is predicted to continue to grow by 12.6% to 2004, with personal disposable income expected to also grow steadily, it is unlikely that this will impact strongly on spending on food for in-home expenditure; As personal wealth has grown, spending on food has decreased as a proportion of total expenditure, with leisure activities, including eating out, taking most of the surplus. Some premium categories of food, such as organic produce, will benefit. As a result the focus of promotional strategy is moving away from price competitiveness towards other aspects of the retail offer. The population structure – Food expenditure and the overall market size is directly related to the size of the population but the long-term outlook for the British population is for very low growth, implying that the food retailing sector is likely to find domestic profits hard to grow. Household structure – Over the period 1999-2004, an increase of 830,000 (3.4%) (MINTEL, Nov 2000) household is anticipated. This is due to factors other than an increase in population; the growth is coming from one- and two-person households, due to rising divorce and separation rates, getting married later or not at all and the elderly living longer These trends disrupt the economic logic of the superstore model which is designed to offer large families convenient means to buy large volumes of food in one place, relatively infrequently, during the daytime, and to transport that shopping home by private car. Yet only 20% of adults have children under 16 living at home with them. All the major grocery retailers are competing to grow their share of this crucial segment of the population. Smaller households equate to more frequent shops for a few items at a time, often at unsociable hours, a considerably more expensive retailing proposition. Changing employment patterns and practices, with increasing frequency of part-time working, mean there are fewer families in which one partner has the time to shop at relative leisure during the day, and more for whom shopping is a shared duty, carried out whenever busy schedules will allow. In turn, time-pressured shoppers will often want to use a variety of shopping patterns according to circumstance, with retailers being required to offer more channels to market in order to compete. This cannot be done without cost implications. Changes in consumer tastes and lifestyles have an influence on grocery demand patterns. Healthy-food fashions and food-safety scares cause people to change what they eat, while there is a strong trend towards snacking and convenience eating – which involves an increasing proportion of food being bought through channels other than grocery retailers.(MINTEL) Internet adoption in the UK retail Sector Retailers generally begin on-line activities by providing information and interactive communication. Their site may develop into an electronic shop almost mirroring their offline activities A study by the department of trade and industry (DTI) called, ‘E-Commerce Impact Study: Retail Overview' (www.dti.gov.uk 29 July 2002) shows that: More than 75% of retailers are adopting e-business technologies, Nearly a quarter of retailers surveyed, and more than 56% of micro firms in the convenience store sector, have not thought about the benefits of the e-commerce. This report provides a detailed look at a number of key retail sector, and shows how UK retailers are getting to grip with e-commerce and that modern technologies are helping to change the way they do business. The report mentioned that: – 77% of companies are adopting e-commerce technologies – 71% of businesses use external e-mail – 53% of firms have a website More British food shoppers have converted to online grocery shopping than in any other country. However, Internet sales still represent a tiny, although growing, percentage of the overall UK grocery market. Most people use the Internet as a way of gathering information on products and making price comparisons before visiting their local store.(Key Note) Despite these statistics are showing quite positive numbers, some experts and specialists state that this field needs further research to determine the extent to which the web is likely to promote long term changes in the retail sector . Table 1 A classification of online retail activit 1 Food and consumables: Grocery, including supermarkets and hyper-markets 2 Convenience stores 3 Specialists food retailers, e.g. bakers and confectioners 4 Alcohol retailers, including off-licences 5 Clothing and accessories: Clothing retailers, including female, male and children 6 Footwear retailers, including fashion and work wear 7 Jewellery retailers, including accessories 8 Home: Furnishings retailers, including hard and soft furnishings and Textiles 9 Electrical goods, including brown and white goods and Computers 10 DIY, including gardening 11 Leisure and entertainment: Sports retailers, including sportswear and equipment 12 Toys retailers, including games, hobbies and crafts 13 Books, music, stationery and video retailers 14 News, including newsagents and CTNs 15 Health and beauty: Health and beauty, including chemists and opticians 16 Home shopping: Home shopping, including catalogues and mail order Directories 17 Mixed stores: Mixed stores, including department stores and variety retailers Source N.F. Doherty, F. Ellis-Chadwick and C.A. Hart. 1999 .Cyber retailing in the UK: the potential of the Internet as a retail channel Online Grocery UK Market In the UK online market there are four main grocery retailers dominating the market those are (Tesco, J Sainsbury, Asda, and Iceland.co.uk) According to the researchers the UK leads the world in online grocery shopping. â€Å"Chains like Tesco and Iceland have been much faster than their US counterparts in exploiting the immense potential of new virtual shopping markets.† They estimate that the online grocery market is already worth à ¯Ã‚ ¿Ã‚ ½200m a year and will reach à ¯Ã‚ ¿Ã‚ ½1bn within two years.(Guardian Friday February 4, 2000 ) The online grocery market is characterised by many of the features of the traditional grocery market. Big supermarkets have woken up to the Internet as a distribution channel and are gearing up to dominate the market. Smaller suppliers, using the Web as another side of their portfolio, are sure to lose out in this area. Smaller niche suppliers make up a large element of the market in terms of numbers of firms. In fact, there are so many companies, many of which operate on a very local delivery basis, that it is almost impossible to calculate their actual number. MARKET SIZE Online shopping grew 19 times faster than traditional brick-and-mortar retailing in December 2002, and increased a further five percent in January 2003 to represent six percent of all UK retail .(www.nua.com) Various reported predictions suggest the online grocery market will be worth around up to 10 % of 120 billion which is the predicted grocery market size by 2005 (MINTEL Nov, 2000) The current size of the UK online grocery market has been estimated to be worth à ¯Ã‚ ¿Ã‚ ½1.2bn. (Key Note 2001), while Tesco reported 446 million sales during 2003. Sainsbury's the second market leader announced annual sales of à ¯Ã‚ ¿Ã‚ ½110 million during 2002 (MINTEL Mar 2003) More than half the UK population will have bought something online by the end of 2003. Online shopping will represent 7% of all retail sales in the UK, accounting for à ¯Ã‚ ¿Ã‚ ½2 billion a month.(MINTEL Apr 2003) The total size of the UK grocery market has been estimated at à ¯Ã‚ ¿Ã‚ ½100bn per year. To support the market, the UK has 5.9 million online shoppers, growing to a predicted 8.5 million over the next 5 years à ¯Ã‚ ¿Ã‚ ½500m of turnover, that suggests that average spending per user in 2000 was in the region of à ¯Ã‚ ¿Ã‚ ½83 per head, suggesting that the Majority of users are not regular consumers of online services.(Key Note) Market size is difficult to determine, as figures for turnover from Internet sales are often included in total sales figures. Companies that are struggling to perform in the market may be taking a rather flexible view in how they present figures that may disappoint shareholders. However, Key Note's assessment is that the size of the true online market is currently à ¯Ã‚ ¿Ã‚ ½465m (lower than many estimates suggest). Within this, Tesco claims 64.5% of the market, Sainsbury's 9%, ASDA 7.5%, Iceland 4.7%, , with the balance held by a range of independents, small suppliers and niche companies. Table:2 The UK Online Grocery Market by Online Sales by Supermarket (à ¯Ã‚ ¿Ã‚ ½m and %), 2000 Online Sales (à ¯Ã‚ ¿Ã‚ ½m) % of Total Tesco 300 64.5 J Sainsbury 42 9.0 ASDA Wal-Mart 35 7.5 Iceland.co.uk 22 4.7 Others 66 14.2 Total 465 100.0 Source: Key Note Macro Environment To understand the macro-environment a technique called a PEST (Political, Economical, Socio-cultural, and Technological) analysis is usually undertaken. The PEST analysis identifies all external factors that affect the way a business can operate. What follows is a PEST for the E-grocery industry PEST ANALYSIS POLITICAL FACTORS The UK government sets itself as the target of making the UK the world's best place for e-commerce by developing public internet access and e-commerce awareness among UK businesses To trade in the UK there are 40 different laws that a company may be subject to (chaffey) Stephen Timms, e-commerce Minister, said: â€Å"The UK's retailers are making progress in adopting e-commerce and developing e-business solutions. But there clearly is room for improvement, and we cannot afford to be complacent. â€Å"E-business technologies offer a wealth of benefits. In order to exploit these we must help create the right culture throughout the business community so that UK firms of all sizes can seize the competitive advantage. â€Å"UK online for business is leading the way in getting business online, and the Government's aim to make the UK the best place in the world for e-commerce.†( http://www.gnn.gov.uk) The first Annual Report on the strategy was launched in September 2000. The UK strategy for online development is laid down in the UK Online Action Plan, which details 94 recommendations for action in 25 areas of priority. One specific goal is to develop the UK as the world's best environment for electronic trading by 2002. This, it is stated, will be achieved in four specific ways: * Encouraging competition in Internet access markets * Establishing a new regulatory framework for converging telecommunications and broadcasting markets * removing regulatory obstacles to electronic ways of working * Co-operating with international partners to develop a ‘global framework for e-commerce'. Oftel (Office of Telecommunications) is one of the tools for achieving this strategy, and, as such, has been charged with driving competition in the areas of dial-up access and delivering high-speed access routes to the Internet , specifically the encouragement of adoption of Broadband technology, and NPD (new product development) in the mobile-phone and fixed-wireless markets. Government strategy is to put as many UK consumers as possible online. Those responsible for driving this strategy are aware of consumer concerns about the Internet that must be addressed if the Government's objective is to be secured.(Key Note) ECONOMICAL FACTORS The innovation in information technology (IT) and new business practices facilitated by IT are forming a â€Å"new† economy, Electronic commerce and the IT innovations fuelling it are supposed to be fundamentally changing the logics of business practice, forming new social realities, and new business models. Traditional â€Å"old economy† firms and organizations are busy building bridges to the new economy. A stable rate of economic growth is one way in which the Government hopes to guarantee macro-economic stability, which can assist firms when assessing the risks associated with innovative practices. This, combined with the factors outlined below, has an influential effect on the rate of growth of the online grocery market. Low Cost of Internet Access One of the main drivers encouraging the use of Internet access and e-grocery in the UK is the relatively low cost of time spent online. The UK is the cheapest off-peak location in the world from which to surf the Internet, peak rates have has been dropped. This advantageous position benefits consumers, and the state of competition within the market is strong, with a large number of good quality Internet service providers (ISPs) available and eager to serve the public demand. Levels of Disposable Income The greater the levels of PDI consumers have, the more likely they are to be tempted towards higher margin products. Such high-margin products can make the difference between a profitable online transaction and a loss-making one. Table: 3 Index of Personal Disposable Income (1995=100 and %), 1995-2001 1995 1996 1997 1998 1999 2000 2001 Disposable Income index 100 106 113 116 122 127 132 % change Year-on-year – 6.0 6.6 2.7 5.2 4.1 3.9 Source:National Statistics Table 3 shows that levels of disposable income are rising, and have risen by 32% since 1995. The indications are that the upward trend will continue to apply, suggesting that this economic indicator will contribute to growth within the market in the short term. Rate of Change of Prices The change of prices gives a good sign of the stability of the economy. The UK has a low rate of inflation, and this is confirmed by an assessment of the RPI in Table 4 Table 4: Retail Price Index for All Items and Food(1995 =100 and %), 1995-2000 1995 1996 1997 1998 1999 2000 RPI (all items) 149.1 152.7 157.7 162.9 165.4 170.0 % change Year-on-year _ 2.4 3.3 3.3 1.5 2.8 RPI (food) 151.4 154.9 160.5 166.5 169.4 175.2 % change Year-on-year – 2.3 3.6 3.7 1.7 3.4 RPI – retail price index Source: National Statistics It can be seen from Table: 4 that the rate of change in the price of food between 1995 and 2000 has been roughly in line with the general rate of change in the RPI. Similarly European Currency and Simplification O European Trading Laws The advance of the European currency and the simplification of European trading laws will mean that Consumers will find it increasingly easy to trade with European retailers. The Internet offers International retailers a great opportunity to attack the UK marketplace. British shoppers are already prepared to go Euro to get what they want online. â€Å"Big brand names are in the best position to immediately exploit e-commerce but if they don't start moving soon the threat from foreign competition is real.† (Jolanta Pilecka, E-commerce Marketing Manager, Hewlett-Packard). In future a number of important factors might affect the economic state of the UK and inevitably supermarkets. The first is the possible introduction of the Euro. The Euro has been introduced in various European countries, but most notably France. The introduction of the Euro in France has pushed up weekly shopping bills for the average French household by 10 per cent. Could the same be expected to happen in Britain should the Euro SOCIAL FACTORS To know the barriers to consumer online purchasing adoption it is useful to understand the different factors that affect the level of internet access. Value proposition ease, Security and fear of unknown are the main factors affecting the internet adoption (Chaffey) Over the period July to September 2002 an estimated 11.4 million households in the UK could access the internet from home, that amount 46 percent of all households. This is over twice the number three years earlier and is an increase of 7 percent from 39 percent reported in the third quarter of 2001. (www.nua.com ) Evidence suggests that household formation will continue to grow, but that the profile of home size as mentioned at the first of this paper will stay strongly biased towards homes with one or two people. Table 5: Changing Household Numbers in the UK (million and %), 2000 and 2005 2000 2005 Million % of Total Million % of Total One person 7.3 29.1 8.0 31.1 Two persons 8.9 35.5 9.0 35.0 Three persons 3.7 14.7 3.5 13.6 Four persons 3.5 13.9 3.5 13.6 Five or more persons 1.7 6.8 1.7 6.6 All households 25.1 100.0 25.7 100.0 Source:National Statistics An estimated 62 %of adult in the Great Britain have accessed the internet some time according to figures from the October 2002 national omnibus survey. This is equivalent to approximately 28.6 million adults in Britain having accessed the internet. In the month prior to the survey 52 per cent of adults had accessed the internet. Differences between the countries and regions of the UK Levels of access vary greatly between different parts of the UK. In October 2001 to September 2002 the proportion of households with access was lowest in Northern Ireland (30%), Wales (31%) and the West midlands (34%). It is noticeable that the proportions were highest in the East of England (52%), London (50%) and the South East (50%) were around half of households had access to the internet. Table:6 Households with home access to the Internet by Government Office Region & UK country: October 2000 to September 2001 and October 2001 to September 2002 Oct 2000 Oct 2001 to to Sep 2001 Sep 2002 Per cent North East 26 36 North West 35 41 Yorkshire and the Humber 32 39 East Midlands 40 46 West Midlands 35 34 East 40 52 London 46 50 South East 46 50 South West 38 41 England 39 44 Wales 27 31 Scotland 30 40 Northern Ireland 26 30 United Kingdom 37 43 Source: national statistics According to International Telecommunication Union (ITU) (www.itu.int ) it is shown that in the UK 36.62 per 100 own a PC Table 7: Internet Estimated PCs Hosts total 2002 Hosts per 10`000 inhab. 2002 Users (k) 2002 Users per 10`000 inhab. 2002 Total (k) 2002 Per100 Inhab. 2002 2`865`930 485.03 24`000.0 4`061.74 22,00 36.62 table 7 , shows that a large proportion of the UK population own a PC that makes accessing the internet easer than going to the work place or other places Legal and ethical concerns It is argued that people do not change as quickly as may be believed. They still do not like parting with personal details, especially to those that they do not trust. Firms that request data from consumers need to make supplying information optional and allow users to change and delete the information provided. Crucially, they need to convince consumers that they will treat all information confidentially. Firms that are recognised as ‘good citizens' and with a high reputation in this regard are well placed to ease the anxieties of consumers scared of fraudulent use of details. Smaller companies with an Internet-only presence will find it hard to build up this trust. TECHNOLOGICAL FACTORS E-retailing can be seen as an innovation in retailing that in turn is built around a technological innovation Many reports have summarized technological problems as: The complexity of the user interface bandwidth restrictions and access connection speeds and security concerns A wide range of new technologies have enabled companies to create better and more efficient relationships with consumers as e-retailers: – provide more information in the pre-shop experience; – increase the number of access points to meet customers needs; – offer a wider choice of products than can be held in-store; and, – improve the overall service provision, for example through better stock management. www.gnn.gov.uk Technological breakthroughs are some of the key drivers in building the right conditions for online grocery to thrive. The main technological factors influencing the market include: à ¯Ã‚ ¿Ã‚ ½ The expansion of broadband Internet à ¯Ã‚ ¿Ã‚ ½ The introduction and growth of DTV (digital television) à ¯Ã‚ ¿Ã‚ ½ M-commerce (mobile-commerce) and WAP (wireless application protocol) phones à ¯Ã‚ ¿Ã‚ ½ Automated reordering systems à ¯Ã‚ ¿Ã‚ ½ Systems offering defence against fraud à ¯Ã‚ ¿Ã‚ ½ Automated customer service. (Key Note 2001) Broadband Internet One of the problems many consumers have when dealing with the Internet is the speed of access. Many consumers connect using 56K modems, although the majority never achieve this speed, perhaps because they live a great distance from the central phone-exchange routes or because their phone lines are too old. Broadband connections can alleviate this problem. Broadband connections come in two basic types: digital subscriber line connections (DSL) and cable modem connections In the first quarter of 2001, the number of DSL lines grew by 90% in the UK This market is likely to experience high growth in the coming years.(www.itu.int) Digital Television Advancements in television are running parallel to other Internet-enabled technologies 4.4 million households had DTV in 2000, and the figure is now probably in excess of 5 million. Not all DTV services are fully Internet-enabled, but there are plans to achieve this. The growth rate in subscription to DTV services is believed to be higher than the rate of new subscribers to ISPs. It has been suggested that more than 45% of homes will have digital satellite TV by 2008 (generating revenues for the communications companies of à ¯Ã‚ ¿Ã‚ ½2.4bn per year). One of the major barriers to e-grocers is the high costs charged to the suppliers by the DTV companies. Tesco reported to have found Open Digital's charges too expensive to make a venture worthwhile, however, the majority of the large supermarkets are signing up to the service may have very severe consequences in the long term. M-Commerce and WAP Phones M-commerce for all markets in Europe is forecast to reach levels of around $38bn by 2004.(Key Note) with over half of European companies planning to offer some form of service via mobile phones (particularly in the banking and service sectors). Major multiples are increasingly active in the service sector, and their online successes in other areas could well spill over into m-commerce activities, Mobile communications company Ericsson has estimated that, by 2004, there will be more than 600 million people using mobile Internet services in Europe. In 2000, the market for subscriptions to mobile-phone services grew by 67% and by 84% in 2002 .(www.itu.int ) However, WAP phones, currently the only method of accessing Internet via a mobile, have been relatively slow to catch on in Europe and make up only 15% of overall handset sales globally. Automated Re-ordering Systems All the technologies so far discussed require a conscious effort on the behalf of the consumer. In the future, it is possible that automated re-ordering systems will mean that the retailer is automatically notified when products are being used up within the home and need replenishing. There are two enabling technologies currently under development that may make this less fictional and more everyday. Vendor managed inventory (VMI) is one of these technologies. Another enabling technology in the same area is radio frequency identification technology, also known as RFID. This improves on VMI by using radio waves to scan all products in the fridge at any one time. Those kinds of technologies build and grow up the relationship between the consumer and the supplier learns more about the consumer behaviour to satisfy his demand Also they can create a competitive advantage for the business Systems Offering Defence Against Fraud Concern over fraud continues to scare many consumers away from using the Internet as a route for purchasing items and services. Credit-card companies are already making changes to their services to ease these concerns, but longer-term solutions may be found in encryption technology. Technology is being developed that adds digital signatures to a purchaser's Web browser which may help fight fraud. Such services can only be developed and provided by strategic partnerships between online retailers and Web security corporations such as Inktomi, Ariba, Broadvision, Vignette and Verisign (all leaders in secure-payment processing solutions). INDUSTRY ENVIRONMENT Porter's 5 forces analysis Michael Porter's five forces is The model that widely used for competition analysis in business strategy formulation, states that an organisation exists within an industry. To succeed it must deal with the competitive forces that exist within that industry: (1) Entry of new competition. (2) Threat of substitute products. (3) Bargaining power of buyers. (4) Bargaining power of suppliers. (5) Rivalry amongst existing competitors. THE GROCERY E-TAILING MARRET As an industry in the early stages of its life cycle, the online grocery market is currently very fragmented, with a growing number of competitors. The reasons for this fragmentation lie in several factors: relatively low entry barriers, high transportation costs, the perish ability of grocery items, nontradable goods and services industry, and the ability to specialize in geographic regions and reap the benefits of economies of scale. Much like traditional bricks-and-mortar supermarkets, online grocers are highly localized except for a few that operate nationally or internationally by delivering only non-perishable goods. (Success factors) Barrier to entry Compared to building traditional supermarkets, the barriers to entry in the online grocery market are relatively low, since most online grocers are localized. Set-up costs include establishing the computer system, creating logistics and warehousing capabilities, building brand awareness, and having the necessary alliances with local grocers in place. Many online grocers have already established partnerships or alliances. Entry into the industry is currently relatively easy, because no one has inherent advantages. Innovation and competitive moves, which can be easily replicated, have not prevented new firms or substitutes from entering the market. However, entry barriers may rise in the future as consolidation likely occurs. Market such as groceries, barriers must be built on differentiation through brand recognition by achieving superior customer service and responsiveness. One attraction for the recent surge of Internet startups in the grocery business is that online grocers require less capital and have lower variable costs than bricks-and-mortar stores. Fixed costs are high, but the potential for big returns is great if a large sales volume can be generated. Exit barriers can be moderate to high, depending on the amount invested in logistics and warehousing, the Web site, computer systems, and marketing. PPOWER OF SUPPLIERS Retailers have high bargaining power when they purchase a large volume of goods from their suppliers. Unlike huge supermarket chains, the smaller online grocers typically possess a lower level of bargaining power than their suppliers. But traditional grocers that decide to branch out onto the Net have the advantage in this regard, buying in bulk and enjoying established relationships with suppliers and customers. This allows them to price their goods competitively, deterring new entrants or forcing inefficient incumbents out. POWER OF BUYERS The bargaining power of buyers or consumers is very high in this industry. With many substitutes and competitors to choose from, dissatisfied customers can simply switch to a competitor. Groceries are commodities, so consumers can be sure to purchase the exact same products elsewhere. THREAT OF SUBSTITUTE PRODUCTS The threat of substitutes is undoubtedly high for two reasons: Firstly, the products and services offered online to customers are extremely similar. So similar in fact that supermarket' often have to lower their prices to give them more appeal. Secondly although there is a certain degree of brand loyalty, it can't be relied on, as customer loyalties tend to change when they find they can obtain better value for money elsewhere. E-grocers understand that the threat of substitutes is high, and this then is the main reason for supermarkets branching out and pursuing a broader product line, as a means of calming the intense competition with their competitors. However, in pursuing broader product line grocers open themselves up for further competition from experienced players in other non food retail markets. RIVALRY AMONGST EXISTING COMPETITORS Competitors will do everything in their power to increase their market share. Supermarkets also have high fixed costs due to the sheer number of stores they have open. They must make a sufficient amount of sales to cover their costs and generate profit. As discussed earlier there are a variety of substitute products and services that are becoming increasingly difficult to differentiate thus custom is very much determined by price. This situation is further aggravated because switching costs are difficult to impose, as food is an everyday necessity, many customers will happily forget any loyalties if they really need to obtain it. Conclusion The environment in the online grocery industry is growing more and more competitive as new firms continue to enter. Grocers which established its online purchasing site first is gaining the benefits of the first-mover advantages such as Tesco.com E-grocery has become a considerable industry sector each main player in this industry is trying to create a competitive advantage to attract more numbers of spoiled customers trying to satisfy there demands. The UK e-environment is one of the best e-environments globally that ease the entrance to this industry and generate the potential for more and more customers to buy grocery on line. This industry sector is a quite new industry that makes the flow of information about its success and pitfall factors relatively not enough to know every factor influences this industry We can't say that e-grocery sector has reached the mature level since there are more and more numbers of customers and rivals are entering this sector.

Tiffany & Co Essay Example | Topics and Well Written Essays - 6000 words

Tiffany & Co - Essay Example Though Tiffany & co. is the price leader, the stores locations make it convenient to its customers. This is a strong marketing mix and other retailers may compete with the company by increasing their number of stores but this does not compare to the low price strategy used by Tiffany & co. Tiffany & co. has been a powerful retail brand and therefore has a good reputation for its value for money. Its convenience and the provision for a wide range of products have contributed to its strengths in the market. Tiffany & co. has also grown substantially over the recent years therefore has experienced global expansion. The company has a core competence which involves the use of improved information technology that supports international logistics systems for example the company carries out a market research that enable the company to see hoe the products perform countrywide and store by store. 2. Review of company and its business The company was the first to win an award in excellence in U S for its silverware. This was in 1867 and in 1877 the company released its logo of cross which was rare as it could only be offered to combat awards. Tiffany & Company also is said to be among the largest private employers having about 9,000 employees as at 2009. Sandra and Roy (1997) shows the company generates revenue of more than $2.86 billion. percent of sales from the grocery business and has therefore focused in opening stores for example in 2007, the company was operating about 64 stores in US which was a total of 480,000 gross square feet. There are also 104 international stores totaling to 300,000 gross square feet. Fairfax Square located in Tyson’s Corner opened in 1990 is the largest outside New York.... The intention of this study is Tiffany & co as first winner of an award in excellence in US for its silverware. This was in 1867 and in 1877 the company released its logo of cross which was rare as it could only be offered to combat awards. Tiffany & Company also is said to be among the largest private employers having about 9,000 employees as at 2009. Sandra and Roy shows the company generates revenue of more than $2.86 billion. percent of sales from the grocery business and has therefore focused in opening stores for example in 2007, the company was operating about 64 stores in US which was a total of 480,000 gross square feet. There are also 104 international stores totaling to 300,000 gross square feet. Fairfax Square located in Tyson’s Corner opened in 1990 is the largest outside New York. The most profitable location was the store in Costa Mesa in California then the New York store and Boston Copley Place. The company’s social responsibility is to plan and develop a program that will promote community development and to enable more people to improve their life. It also advocates for zero rate waste. Tiffany & co.’s mission involves enhancing and integrating supplier diversity programs where it will be categorised in procurement practices. These practices advocate for minority people in the society especially enabling women to open their own businesses. Some of the ingredients that have contributed to the success of Tiffany & co. include the strengths and virtues of the company’s founder. This is due to his overriding vision and unchanging values.

Apples directional strategy Essay Example | Topics and Well Written Essays - 250 words

Apples directional strategy - Essay Example In advancing through future markets it’s clear that these aspects will constitute the backbone of Apple’s directional strategy. Within this context of understanding, it’s further necessary for the company to implement leverage as a means of retaining their competitive advantage. Sales of the Apple Macintosh as well as iPod and iTunes technology are such that the company is given access to many new segments of the population. In these regards, it’s necessary for the company to implement their consumer access as permitted in this software as a means of promoting innovative software design and industry leading brand. The following years will be a telling period for Apple in terms of whether they are able to continue this innovate product development after the death of company CEO Jobs, but with the corporation’s significant leverage and brand identity there exists plentiful opportunity for the continuation of the success the company has enjoyed in the previous

Compare and Contrast the customs of Mexican Americans and Puerto Term Paper

Compare and Contrast the customs of Mexican Americans and Puerto Ricans - Term Paper Example There are as many Puerto Ricans living in the United States than those living in the small island that has a population of four million (CountryWatch, 2011). Puerto Rico became property of the United States back in 1898 after the United States won the Spaniard-American war. A common trait between both ethnicities is that they are typically bilingual (English / Spanish). The Spanish spoken by Puerto Ricans is a bit different than the Spanish spoken by Mexican Americans in terms of words and accent. The parents of Puerto Ricans and Mexican Americans teach their kids Spanish at home and Spanish is often spoken in their households. Both races are sports fanatics. In boxing there is a big rivalry between Mexicans and Puerto Ricans. The Oscar De la Hoya vs. Tito Trinidad bout at the time was the biggest revenue generating non heavyweight pay per view bout in the history of boxing. Oscar De La Hoya is the most successful Mexican American fighter in the history of boxing. Baseball is the national pastime of Puerto Ricans, while many Mexican Americans prefer to play soccer. The tourism and travel tendencies of the two groups are different as Puerto Ricans often travel back and forth from the mainland US to the island of Puerto Rico. Sometimes Mexican Americans due to immigration issues of their parents do not travel as much back and forth. When they travel Puerto Ricans do not have to worry about foreign exchange considerations since Puerto Rico shares the same currency with the United States. Both ethnic groups believe a lot in the value of being a good host to their guests. Offering food and drinks to guests is a mutual custom of both groups of Latinos. The traditional foods of each Latino group are very different. Mexican Americans often eat a diet associated with floor tortillas, corn, refried beans, and rice, and chilies, spices, vegetables, beef, and cheese (CultureGrams, 2011). In Puerto Rico the most common meal is

Spontaneous face-to-face communication Essay Example | Topics and Well Written Essays - 1750 words

Spontaneous face-to-face communication - Essay Example It is also important to be able to reflect the degree of politeness in the process of communication. It usually takes more time to reflect the real essence of an individual in the communication process, because a spontaneous communication cannot reflect the real essence and the real inner world of an individual. Politeness as an integrative component of individuals’ communication between each other is often considered as means to â€Å"convey, interpret, maintain and alter social relationships† (Brown and Levinsion, p.5). Brown and Levinson (1987) are two scientists who studied the important role of politeness in the process of communication. They claimed that people are polite across cultures in order to facilitate the process of communication or to soften their desires or intentions. In other words, these scientists claimed that being polite is a threat-mitigating strategy used by individuals. â€Å"Face† in the process of communication The concept of â€Å"face† is the primary operating concept for these scientists that means the â€Å"positive social value a person effectively claims for himself† (Brown and Levinsion 1987, p.5). Any person may be afraid of losing his face in the process of communication. Nevertheless, the scientists underline that there are possible positive and negative faces that an individual may have. A positive face is more relevant to the majority of social actors. It implies that an individual is striving for high social esteem, social approval etc. A negative face implies that an individual wants to be autonomous, have his/her own will etc.

HRM practitioners Essay Example | Topics and Well Written Essays - 1750 words

HRM practitioners - Essay Example The concepts underlying the management of human resources of international corporations are evaluated in relation to a multitude of factors, including workforce diversity which incorporates culture, race, religion, gender, and sexual orientations, that affect their success and existence. Managing diversity should incorporate variables which are critical in operating on an international scale. In designing the organizational structure for international operations, the human resources structure should meet both the strategies of the home office and the requirements of the local market. The most critical and relevant variable in the design of the organizational structure is its people or human resources since they are the ones directly involved in the company’s day-to-day operations. In this regard, the objective of this essay is to proffer the role that human resources management play in internationally located companies focusing on managing workforce diversity. The discourse would outline strengths and weaknesses related to diversity in the workplace. Finally, the priorities in managing such international staffing groups well would also be determined, as required. The Business Dictionary defines workforce diversity as â€Å"similarities and differences among employees in terms of age, cultural background, physical abilities and disabilities, race, religion, sex, and sexual orientation† (2010, par. 1). Business organizations exist for a particular purpose. The distinguishing characteristic that differentiates one from the other is the market where each operates. Lee Iwan, a professional with extensive cultural and international experiences international business stipulated that international organizations are considered either importers or exporters of products and services with absolutely no financial investment across borders (Iwan, 2007,

Role of Values Based Education in Personal and Professional Life Essay

Role of Values Based Education in Personal and Professional Life - Essay Example The first pillar committed to academic advancement not merely implores the students to gain knowledge, but rather nudges them to evaluate the imbibed knowledge in the laboratory of critical thinking and analytical evaluation. Mere knowledge makes a well informed person, but, approaching knowledge with a critical bent of mind makes a creative and original personality. At Grand Canyon University, the learning styles resorted to are such that they push a student to extend one’s intellect and ingenuity to its limits, thereby shattering all preconceived notions and challenging the inherent biases, prejudices and myths. The outcome of such an approach appears in the form of students who possess an open and inquisitive attitude towards life, resting securely on dependable and time-tested spiritual and moral foundations. Grand Canyon University encourages its students to develop a personality that is just the right blend of grass root practicality and an essentially Christian vision. The second pillar that is Christian camaraderie not only intends to facilitate an interactive and friendly mindset towards society, but also gauds the students to evaluate people not merely on the basis of worthless superficialities, but rather on the criteria of shared values and morals that are quintessentially Christian, yet at the same time, timeless and universal. The modern times defined by a fast paced life and the necessity to make quick decisions require professionals to adhere to a reliable system for understanding people. Isn’t it really great that the young people come to terms with this system while acquiring education, when they could test it in an emphatic and informed environment? Extracurricular activities constitute the third pillar of this hub of knowledge and learning. Really, life is not merely about practice and contemplation, but has as much to do with healthy recreation and a positive sense of humor. One comes across several instances in the New Testam ent when Jesus is shown as playing with children and resorting to good natured bantering with apostles and common people (Sheen, 1977). Extracurricular activities at GCU not only give the students a chance to recharge their batteries, but to many they offer an honorable and satisfying career in professional sports. The fourth pillar of GCU is committed to health and spiritual well being. A healthy body is the repository of a sound mind and an enlightened spirit.

The Pre-Socratic Tradition and Socratic Philosophy Essay Example for Free

The Pre-Socratic Tradition and Socratic Philosophy Essay Socrates was one of the most relevant figures in philosophy. His influence in this field of discipline was so extensive that every philosopher who came after him followed in his footsteps. Though the history of philosophy considers Socrates as a central figure, there were lesser known but equally important philosophers who came before him. These individuals are known as Pre-Socratic philosophers. Now the philosophy before the time of Socrates and the philosophy that Socrates influenced shared similarities and differences. This essay seeks to discuss what makes these philosophies alike and what sets them apart. What was the pre-Socratic tradition all about? What was its subject matter? To properly describe the pre-Socratic tradition, there are several themes to consider. First, this tradition deviates from mythology and religion (Soccio 62). During the Greek civilization, the knowledge of the people was founded on either mythology or religion. The answers to their inquiries were provided for them by the stories of gods and goddesses. Pre-Socratic tradition relies on neither mythology nor religion. Second, its main preoccupations are nature and the world (Soccio 63-64). The thinkers before the time of Socrates were not satisfied with what was already established about how nature was or how the world worked. Instead, they posed their own questions on the workings of nature and the universe. Third, the pre-Socratic tradition used reason in their explanations behind the ways of nature and the world (Soccio 64). Prior to the emergence of these thinkers, the only explanations available were those which were mythological or religious in nature. As was earlier stated, the pre-Socratic tradition deviated from mythology and religion. This deviation is due to the preference for rational investigation. The pre-Socratic thinkers attempted to verify their views with reason (Soccio 64). These three themes define what the pre-Socratic tradition was about. There were many thinkers who were part of the pre-Socratic tradition. Three of these thinkers were Thales, Heraclitus and Anaxagoras (Soccio 64). All three pre-Socratics were preoccupied with discovering the ways of the world with the use of reason rather than mythology and religion. Thales was the first significant pre-Socratic thinker in history. He upheld the belief that water was the element behind all things. For Thales, every single thing in the world was created with water. He simplified the complex workings of the world into a single substance—water (Soccio 65). The conclusion that Thales had arrived at was not based on religious speculation or mythological presumptions. Instead, he created a rational explanation for what he observed in nature (Soccio 65). Just like Thales, Heraclitus also inquired about the world and the element which kept it together. If Thales believed it was water, Heraclitus thought it was â€Å"Logos† (Soccio 67). â€Å"Logos† is not actually an element per se; it was more of a principle. The word â€Å"Logos† itself has several meanings, but Heraclitus affirmed that it is the law which maintains everything and is contained in everything (Soccio 68). The Heraclitean â€Å"Logos† is the one responsible for the world order (Soccio 68). Lastly, Anaxagoras continues the tradition of the two aforementioned thinkers by proceeding with the inquiry about the cosmos. If Heraclitus believed that it was ‘Logos† which dictated the order of the world, for Anaxagoras it was â€Å"Nous† (Soccio 73). â€Å"Nous† is not an element, principle or process. It is defined as the Mind which sets the pattern of the universe. This â€Å"Nous† influences the things of the world without being contained in them (Soccio 73). The pre-Socratic tradition is different from Socratic philosophy. It is through the differences between the two in which Socratic philosophy can be defined. The pre-Socratics were interested on cosmology—the causes behind the workings of the world (Soccio 63). They investigated on nature and the world. Meanwhile, Socratic philosophy is not limited to cosmology. Socrates himself did not write anything, and his teachings were only reflected through the works of other thinkers (King 23). One of those thinkers, and the most influential Socratic philosopher, was Plato. Socratic philosophy is interested in a wide range of philosophical disciplines, which include epistemology, ethics and metaphysics (King 24). The metaphysical influence of Socrates is evident in Plato’s theory of Forms (Kraut). Another difference between the pre-Socratic tradition and Socratic philosophy is approach. Pre-Socratic thinkers did not have a specific approach to philosophy. Initially, they were more concerned with subject matter rather than method (Soccio 63). On the contrary, Socrates is recognized for his approach or method. It was Socrates who started the process of cross-examination or elenchus; this is popularly known as the Socratic Method (King 23). This process does not impart knowledge; it includes a system of questions which soon reveal what a person really knows. Plato followed this method, as most of his works were dialogues which feature Socrates (King 24). Just like Socrates, Plato believes that knowledge is not acquired, but simply recollected (King 24). The pre-Socratic thinkers and the Socratics also share similarities. For instance, how do these people count as philosophers? The answer is the same for both. They are philosophers because they were dedicated to seek the answers for questions about nature, the world or life in general. A philosopher is not distinguished for his wisdom; rather, he is defined by his love for it (Soccio 63). A philosopher is a thinker who seeks out the truth; he devotes his energy in investigations and observations which would bring him closer to the truth. Pre-Socratic thinkers, Socrates and the other Socratics are similar in this account, as they all love wisdom and inquire about the truth. Another similarity between the pre-Socratic thinkers and the Socratics is rational discourse. All these thinkers support their arguments with reason. Rational discourse necessitates the use of reason in establishing views on reality so that it could be properly verified (Soccio 65). It is a fact that Socrates had a monumental influence on philosophy. However, that does not mean that pre-Socratics have a lesser role in the development of philosophy. The role of Socrates in the history of philosophy is just as important as the thinkers that came before him. Between the pre-Socratic tradition and the Socratic approach, there are more differences than similarities. Regardless, both of these have made remarkable contributions to philosophy in general.

Experiment for Cancer Risk Factors

Experiment for Cancer Risk Factors Curiouser and Curiouser The case-control method used to identify risk factors for cancers relies on prior knowledge about the possible link between the cancer and the risk factors. It is a powerful method as the following two cases show. Asbestos In the 1970s, a series of studies identified the risk factor for a rare form of lung cancer called mesothelioma. Case-control studies pinpointed the risk to certain professions: insulation installers, shipyard workers, etc. The statistical analysis pinpointed the risk factor to be exposure to asbestos. Subsequent tort litigation and government oversight precipitated a reduction in occupational exposures to asbestos, reducing the risk of mesothelioma. Diethylstilbestrol (DES) Diethylstilbestrol (DES) is a synthetic hormone prescribed to pregnant women in the 1950s to prevent premature deliveries. In 1971, case-control studies found that women with vaginal and uterine cancer had not been exposed to estrogen directly, but their mothers had been. DES, the carcinogen, did not cause cancers to women treated with the drug, but it caused cancers to their daughter who were exposed to the drug in the womb. *** But what if the exposure responsible for the disease is unknown? A Test for Chemical Carcinogens Normally, a strain of Salmonella, a bacterial genus, cannot grow on galactose. But when exposed to certain chemicals, it could acquire a gene mutation that enables it to grow on galactose. By counting the number of growth-enabled colonies form, one can quantify the mutation rate in any experiment. In the late 1960s, Bruce Ames, a bacteriologist at Berkeley, used this technique to test thousands of chemicals on their capacity to create mutations in Salmonella, and created a catalog of mutagens chemicals that increased the mutation rate. He observed that chemicals that scored as mutagens tended to be carcinogens. Ames didnt know why mutagens could induce cancer. But he had demonstrated a practical way to find carcinogens. Hepatitis B virus (HBV) In the early 1970s, Baruch Blumberg, a biologist in Philadelphia, discovered that a human hepatitis virus can cause chronic inflammation that leads to cancer. In 1966, Blumberg discovered that individuals carrying the Au antigen (a blood antigen present in several Australian aboriginals) often suffered from chronic hepatitis. Upon further analysis, he found out that au was not a blood antigen but a viral protein floating in the blood. Blumbergs lab isolated the virus in the early 1970s, and called the virus hepatitis B virus (HBV). HBV infection caused a broad spectrum of diseases, ranging from acute hepatitis, to chronic cirrhosis in the liver, and to hepatocellular cancer. HBV is a live carcinogen capable of being transmitted from one host to another. By 1979, Blumberg and his team had found a vaccine for HBV. The vaccine cannot cure the cancer, but it can reduce the incidence of HBV infection. Helicobacter Pylori (H. Pylori) In 1979, at the Royal Perth Hospital in Australia, Barry Marshall and Robin Warren wanted to investigate the cause of gastritis. Patients with gastritis are   predispose to peptic ulcers and stomach cancer. Warren believed that gastritis was caused by a yet unknown species of bacteria. But he was ridiculed by mainstream doctors who did not believe any bacteria could live in the stomach. To prove his point, Marshall and Warren set out to culture the bacteria using brushings from patients with ulcers. But no bacteria grew out. Over a busy Easter weekend in 1982, Marshall had forgotten to examine the culture dish for bacteria for a few days. When he remembered and went to examine them, he found bacteria colonies growing out in the dish. Warren and Marshall called it Helicobacter pylori (H. pylori). To prove H. Pylori caused gastritis, they inoculated pigs with the bacteria. But the pigs did not get ulcers. In 1984, after failed attempts to infect piglets, Marshall fasted until 10 am and then drank a Petri dish containing cultured H. Pylori, expecting to develop an ulcer. Within a few days, Marshall was violently ill, and diagnosed with gastritis. H. pylori was indisputably the cause of gastritis. By the late 1980s, several epidemiological studies had linked H. pylori-induced gastritis with stomach cancer. Randomized trials run on the western coast of Japan showed that antibiotic treatment reduced gastritis and gastric ulcers, and reduced the incidence of gastric cancer. But the it would not cure the cancer once manifested. A Spiders Web If cancer truly transitioned from a precursor lesion precancer to its full-blown form slowly, and methodically, then perhaps one could intervene by attacking its precancer, thwarting the progression of the cancer at its earlier stages. There are two forms of prevention. In primary prevention, you prevent a disease by attacking its cause. For example, stop smoking for lung cancer, or a vaccine against HBV for liver cancer. In secondary prevention, you prevent a disease by screening for its early presymptomatic stage. Pap smear and mammography (discussed below) are examples of secondary preventions. The Pap Smear Secondary Prevention for Cervical Cancer George Papanicolaou, a Greek physician, arrived in New York in 1913. After a few months selling carpets, he found a research position at Cornell University studying the menstrual cycle of guinea pigs. He found that cells shed by the guinea pig cervix could foretell the stages of the menstrual cycle. By the late 1920s, Papanicolaou had extended his technique to human patients.   In 1928, he reported that uterine cancer could be diagnosed by means of a vaginal smear. But the importance of his work was not recognized. Between 1928 and 1950, Papanicolaou delved into his smears ferociously. He became known for his invention of the Papanicolaou test, commonly known as the Pap smear or Pap test. He knew normal cervix cells change in step-wise fashion in time. Might cancer cells also change in a slow stepwise way from normal to malignant? Could he identify intermediate stages of cancer? A thought occurred to him at a Christmas party in 1950. The real use of the vaginal smear was not to find cancer, but to detect its precursor. In 1952, Papanicolaou convinced the NCI to launch a clinical trial of secondary prevention using his smearing technique. In the cohort of about 150,000, 555 women had invasive cervical cancer, while 557 had preinvasive lesions. Early stage preinvasive lesions were curable by a simple surgery. The women with preinvasive lesions had no symptoms. Had they not been tested, they would never have suspected they would develop cervical cancer. The average age of diagnosis of women with preinvasive lesions was about 20 years younger than women with invasive lesions. The Pap smear would detect cervical cancers at an early stage while it is still curable 20 years before they become invasive, giving women a chance to treat it before it evolves into cancer. Mammograms Secondary Prevention for Breast Cancer In 1913, Albert Salomon, a German surgeon, performed a study on 3,000 mastectomies. He studied the X-rays of the amputated breasts after mastectomies to detect the shadowy outline of cancer. Salomon called his technique mammography. He was able to establish the difference as seen on an X-ray image between cancerous and non-cancerous tumors in the breast. But his studies were interrupted by the Nazis in the mid-1930s. He lived in a concentration camp until 1939 when escaped the camps to Amsterdam and vanished underground. Mammography, as he called his technique, languished in neglect. By mid-1960s, with radical surgery being challenged, mammography re-enter X-ray clinics, championed by radiographers such as Robert Egan. Egans mammograms could now detect tumors as small as a grain of barley. But would screening women to detect such early tumors save lives? HIP Trial In 1963, three men set out to investigate whether screening asymptomatic women using mammography would improve mortality from breast cancer. The three men were Louis Venet, a surgeon; Sam Shapiro, a statistician; and Philip Strax, an internist. They wanted a randomized, prospective trial using mortality as an end point to test mammography. The trial, launched in December 1963, was kept simple. Women enrollees in the New York Health Insurance Plan (HIP) between 40 and 64 years old were divided into two groups. One group was screened with mammography, and the other not. If a tumor was detected by mammography, the women would be treated according to the conventional treatment available at that time. In 1971, the initial findings of the trial were remarkable. 62,000 women participated; about half had been screened by mammography. There had been 31 deaths in the mammography group and 52 deaths in the control group. The percentage reduction in mortality from screening was about 40 percent. Breast Cancer Detection and Demonstration Project The positive results of the HIP trial prompted the American Cancer Society to launch a called the Breast Cancer Detection and Demonstration Project (BCDDP). The project, backed by Mary Lasker and virtually every cancer organization in America, intended to screen 250,000 women in a single year. Problems with the HIP study As the BCDDP forged ahead, people were casting doubts over the HIP study. The study had a potential flaw. They had decided to exclude women with prior breast cancer. So they dropped women who had had cancer from each group. But they may have over-corrected: more patients with prior cancer were dropped from the screened group. Critics now charged that the excess mortality in the control group was due to the fact that it was mistakenly overloaded with patients with prior breast cancer. The Canadian Trial In Canada, researchers launched their own mammography trial in 1980. But there was a flaw with the study: a woman was randomized after her medical history and examination. The allocations that emerged after the nurse interviews were no longer random. Women with abnormal breast were disproportionately assigned to the screened group. That explains why the results of the CNBSS were markedly negative: The breast cancer mortality of women in the screened group was higher than the unscreened group. Malmà ¶ Mammographic Study In 1976, 42,000 women enrolled in the Malmà ¶ Mammographic Study. Half of the cohort was screened yearly, and the two groups have been followed closely ever since. In 1988, the study reported its results. Women older than 55 had benefited from screening, with a reduction in breast cancer mortality by 20 percent. Younger women had no benefit from screening. In 2002, an analysis combining the experience over fifteen years was published in the Lancet. In aggregate, for women aged 55 to 70, mammography screening had resulted in 20 to 30 percent reductions in breast cancer mortality. But for women under 55, the benefit was negligible.

Cerebral Pasy vs Muscular Dystrophy :: essays papers

Cerebral Pasy vs Muscular Dystrophy Muscular dystrophy is a rare inherited muscle disease in which the muscle fibers are unusually susceptible to damage. The muscles, primarily the voluntary muscles, become progressively weaker. In the late stages of muscular dystrophy, muscle fibers often are replaced by fat and connective tissue. There are several types of muscular dystrophy. The various types of the disease affect more than 50,000 Americans. Many are associated with specific genetic abnormalities.The most common muscular dystrophies appear to be due to a genetic deficiency of the muscle protein dystrophin. These types of the disease are called dystrophinopathies. They include: Duchenne's muscular dystrophy. This is the most severe form of dystrophinopathy. Duchenne's muscular dystrophy affects young boys. Signs and symptoms of the disease usually appear between the ages of 2 and 5. Children with the disease fall and have difficulty getting up off the floor. By late childhood, most are unable to walk. Most die by their late teens or early 20s, often from pneumonia, respiratory muscle weakness or cardiac complications.  ·Becker's muscular dystrophy. This is a milder form of dystrophinopathy. It generally affects older boys and young men, and progresses more slowly, usually over several decades. Duchenne's and Becker's muscular dystrophy are passed from mother to son through one of the mother's genes. The disease can "skip" a generation until another son inherits the defective gene. In some cases of Duchenne's and Becker's muscular dystrophies, the disease arises from a new mutation in a gene rather than from an inherited defective gene. Other types of muscular dystrophies can be handed on from generation to generation and affect males and females equally. Still others require a defective gene from both parents. Signs Are:  · Muscle weakness  · Apparent lack of coordination  · Inability to elevate your arms over your head  · Progressive crippling, resulting in loss of mobility Diagnosis:  · Blood Tests-Damaged muscles release enzymes such as creatine kinase (CK) into the blood. High blood levels of CK suggest a muscle disease such as muscular dystrophy  · Electromyography- Electrical activity is measured as you relax and as you gently tighten the muscle. Changes in the pattern of electrical activity can confirm a muscle disease. The distribution of the disease can be determined by testing different muscles.  · Muscle Biopsy-A small piece of muscle is taken for laboratory analysis. The analysis distinguishes muscular dystrophies from other muscle diseases  · Genetic Testing-This can be done simply by a small blood sample for laboratory testing to see weather there is a abnormal gene Cerebral Pasy vs Muscular Dystrophy :: essays papers Cerebral Pasy vs Muscular Dystrophy Muscular dystrophy is a rare inherited muscle disease in which the muscle fibers are unusually susceptible to damage. The muscles, primarily the voluntary muscles, become progressively weaker. In the late stages of muscular dystrophy, muscle fibers often are replaced by fat and connective tissue. There are several types of muscular dystrophy. The various types of the disease affect more than 50,000 Americans. Many are associated with specific genetic abnormalities.The most common muscular dystrophies appear to be due to a genetic deficiency of the muscle protein dystrophin. These types of the disease are called dystrophinopathies. They include: Duchenne's muscular dystrophy. This is the most severe form of dystrophinopathy. Duchenne's muscular dystrophy affects young boys. Signs and symptoms of the disease usually appear between the ages of 2 and 5. Children with the disease fall and have difficulty getting up off the floor. By late childhood, most are unable to walk. Most die by their late teens or early 20s, often from pneumonia, respiratory muscle weakness or cardiac complications.  ·Becker's muscular dystrophy. This is a milder form of dystrophinopathy. It generally affects older boys and young men, and progresses more slowly, usually over several decades. Duchenne's and Becker's muscular dystrophy are passed from mother to son through one of the mother's genes. The disease can "skip" a generation until another son inherits the defective gene. In some cases of Duchenne's and Becker's muscular dystrophies, the disease arises from a new mutation in a gene rather than from an inherited defective gene. Other types of muscular dystrophies can be handed on from generation to generation and affect males and females equally. Still others require a defective gene from both parents. Signs Are:  · Muscle weakness  · Apparent lack of coordination  · Inability to elevate your arms over your head  · Progressive crippling, resulting in loss of mobility Diagnosis:  · Blood Tests-Damaged muscles release enzymes such as creatine kinase (CK) into the blood. High blood levels of CK suggest a muscle disease such as muscular dystrophy  · Electromyography- Electrical activity is measured as you relax and as you gently tighten the muscle. Changes in the pattern of electrical activity can confirm a muscle disease. The distribution of the disease can be determined by testing different muscles.  · Muscle Biopsy-A small piece of muscle is taken for laboratory analysis. The analysis distinguishes muscular dystrophies from other muscle diseases  · Genetic Testing-This can be done simply by a small blood sample for laboratory testing to see weather there is a abnormal gene

Organizational Review Of Plant Automation Group :: essays research papers

Organizational Review of Plant Automation Group It is intended that this organizational review, will provide the Districts with a better understanding of the changing process computer hardware and software support needs. Also to review the department location for the Plant Automation Group (Group), and develop recommendations on the proposed reporting relationships.  ¨ Review the background information.  ¨ Identify the primary and secondary functions of the Plant Automation Group  ¨ Review possible location of the Plant Automation Group.  ¨ Identify and review reporting relationships options DEFINITIONS Definitions used within this organizational review. SCADA Supervisory and Data Acquisition System PLC Programmable Logic Controller HMI Human Machine Interface ITD Information Technology Department PAG Plant Automation Group GM General Manager BACKGROUND When the Districts first began consideration to form a focal group with responsibility for Plant Automation, a task force was formed to make recommendations. The one recommendation this task was unable to come to agreement on was the location of this new Plant Automation Group (PAG). An executive decision was made by the General Manager to center the PAG in the Information Technology Department (ITD). In September 1994, the Joint Board contracted with Ernst & Young to produce a "Management Review of the Proposed Plant Automation Group for the Sanitation Districts of Orange County". Their report recommended the location be with ITD but noted that for the duration of the J-31 project, some engineering-related activities would be involved and require close coordination with the Engineering Department. As late as July 1995 when Ernst & Young performed the Finance Function Review (which included the Information Services Division), they echoed their previous recommendation but provided a timeline of approximately two years to revisit the issue of PAG's location. However, this was not a firm recommendation. Over the past several months, a number of problems have made it clear that the two year time frame identified in the Ernst & Young report may have been optimistic. The problems of budget management, close coordination and communication have placed a strain on the existing management of the ITD, creating frustration and numerous problems throughout many parts of the organization. Primary Functions The charter of the Plant Automation focuses on:  ¨ Support of the Operations Division  ¨ Providing engineering integration assistance through software and hardware analysis and the setting of standards  ¨ Support of the Maintenance Division regarding system and software modifications and changes  ¨ Assisting in the roll-out of the J-31 contract so that a transfer of knowledge between CH2M Hill and the Districts occurs  ¨ Analyzing and the recommendation of system and network architecture, system design, and integration proposals. The Plant Automation Group is made up of a number of disciplines. Process control programming is very different from the type of programming which

Much Ado About Nothing Essay: Love Found and Conflict Resolved

Love Found and Conflict Resolved in Much Ado About Nothing      Ã‚  Ã‚  Ã‚  Much Ado About Nothing is a lighthearted play that Shakespeare wrote between 1598 and 1600. It has been described as one of his "more mature romantic comedies" (Bevington, 216). This play focuses on two different relationships, formed by two pairs of lovers. The comparison between how people went about getting married back then and how they do it now is similar in some ways. Much Ado About Nothing portrays the manner in which people fall in love, the way they interact with each other and how they manage to get through the rough times without changing their love for one another. The two couples include the young ladies, who are cousins, Beatrice and Hero, and the gentlemen, Claudio and Benedick. There is a lot of obvious love between Hero and Claudio and he has come to claim her as his own. However, there is some bad blood that runs between Benedick and his Beatrice. Little do they know that they are made for each other.    Messina, Italy, a small province facing the Straits of Messina, in northeastern Sicily, at the estate of the governor of Messina, Leonato is where this play is set. "Don Pedro of Aragon and his men are returning from a series of wars; stopping to visit Leonato, where they make plans to spend the next month. Among the group are Don John (Don Pedro's bastard brother who once led an unsuccessful revolt against him), young Claudio, and Benedick. The young men are reacquainted with Leonato's beautiful daughter Hero, and his spirited niece Beatrice...and once again, the verbal sparks fly between Beatrice and Benedick. Yet Claudio's fascination with Hero is born out of love, not scorn" (http://www.geocities.com/Broadway/1743/ado.html)... ...d Beatrice decide to get married at the same time as Claudio and Hero. In the end, everyone is happy, as expected. Hero and Claudio get what they want, and so do the other two lovers. This is one of the more light-hearted of Shakespeare's plays. It has all the elements of fun, family responsibility, and love. The main problem, the conflict between Beatrice and Benedick, is resolved.    Works Cited Bevington, David. The Complete Works of Shakespeare. 4th ed. New York: Harper Collins Publishers, 1992. Halliday, F.E. A Shakespeare Comparison. New York: Funk & Wagnalls Company, 1952. "An Analysis of Much Ado About Nothing." http://www.cwrl.utexas.edu/~babydoll/coursematerial/fall96/fallstudentwork/jbpublic_html/maana.html (16 April 2000). "Ye Olde Plot Summary: Much Ado About Nothing." http://www.geocities.com/Broadway/1743/ado.html (16 April 2000).

The Role of Cargo Protein

The experiment shown in figure (3) was done to characterize the role of cargo protein binding domain of sec24p in protein sorting. The vesicles were generated with the Sec24L616W mutated from microsomal membranes. The number of cargo proteins were estimated by immunoblotting or by autoradiography which were then quantified by using secondary antibody (labelled with radioactive molecules). The results are immune blots and showed the effect of Sec24L616W on packaging of cargo proteins. The findings of the experiment are this that the sec61p and Kar2p which are residents of ER were not found in vesicle fraction. They were missing from the vesicle when compared to wild type. there were group of proteins such as chitin synthase, profactor-a, were found in the mutant vesicles. In this experiment they learned that there are multiple sites organizing the cargo protein signals that binds at their own and confirmed the presence of additional unidentified domains which also interacts with distinct types of cargo proteins. If the amino acid signal in protein Gap1p was mutated to some random amino acid signal, this will lead to affected condition. If we can tell DID is replaced by DXE signal and If amino acid signal LxxLE in Bet1p was mutated to the amino acids DID which was signal of Gap1p, the following different result would be expected: There are more chances that there will be two bands on immunoblot in 2nd and 3rd lane, which is normal and signal will not be disturbed for cargo protein, as the result would be similar to Gap1p. Bet1p is important site and mutation at this site causes defects in cargo packaging. If this is mutated with gap1p signal, the results may resemble to Sed5p, Erp1p or Bos1p, that are affected cases. Due to this mutation there are more chances to disrupt cargo packaging.

School Locker Searches

Cynthia Miller Juvenile Justice Procedures Wk. #5 DQ 11/16/2010 Should School Administrators have complete access to School Lockers? Most legal authorities state that the validity of locker searches is dependent on the students' reasonable expectations of privacy, which can be affected by school policies designating the lockers as student or school property, and student notification that the school will conduct periodic searches for contraband or will retain a master key to the locker for spot checks (Student Searches and the Law, 1995).The theory posits that unless school districts have written and distributed a locker policy to students, students may have a high expectation of privacy and school authorities may have to meet higher constitutional standards to conduct a locker search. The reality is that the courts have rarely found a school locker search they didn't like, as their application of T. L. O. ‘s â€Å"reasonable in light of all the circumstances† test has al lowed state courts to override whatever expectation of privacy other citizens may have in similar circumstances (S.C. v. State, 1991). There is utter certainty that state law, school district regulations, or written school policies that require schools to maintain custodianship over lockers and to inform students of this policy in writing will override any student privacy concerns that could theoretically be asserted to disallow a search. Discuss the various reasons why youths take drugs. The transition from adolescence to young adulthood is a crucial period in which experimentation with illicit drugs in many cases begins.Drugs may have strong appeal to young people who are beginning their struggle for independence as they search for identity. Because of their innate curiosity and thirst for new experiences, peer pressures, their resistance to authority, sometimes low self-esteem and problems in establishing positive interpersonal relationships, young people are particularly suscept ible to the allure of drugs. Peer pressure is the most well known reason for teens to partake in substance abuse. Some may argue that teen drug abuse is highly correlated with the behavior of close friends especially when family upervision is weak. This relationship, in fact, is reciprocal: substance abusers seek out friends who engage in similar activities. Associating with drug abusers leads to increased levels of drug abuse. Another explanation is that drug users have a poor family life. Studies show that majority of drug users have had an unhappy childhood which included harsh punishment and parental neglect females and Caucasians who were abused as children are more likely to have alcohol and drug arrests as adults.Youths who learn that dugs provide pleasurable sensations may be most likely to experiment with illegal substances; a habit may develop if the user experience anxiety and fear. With all the reasons for teens to take drugs like social disorganization, for example, I b elieve that the main reason is because of emotional problems and rational choice. References: Juvenile Delinquency: Theory, Practice, and Law, Tenth Edition Larry J. Siegel, Brandon C. Welsh http://www. worldlawdirect. com/article/825/school-locker-searches. html http://www. unodc. org/pdf/document_1999-01-11_2. pdf

Mortal Kombat: video game Essay

â€Å"According to Time magazine, September 27, 1993, violence in video games is on the rise especially with the release of Mortal Kombat. Over 50 million children all over the United States brought this violence into their homes. The parents and other adults of these children finally decided that the video games in the U. S. had gone too far. † Mortal Kombat was the first game that brought blood and gore into the video game world. Mortal Kombat started in the arcades it was such a hit, they made it into a game you could buy for personal use. Critics raved over it when it was first introduced, saying it was too violent for kids and it needed to be taken off the shelves. This game appealed to many people because of its real-life graphics, blood and gore. The game was also responsible for the video game rating system used today. The game was an instant hit, they made an endless amount of Mortal Kombat games, for every gaming system imaginable, there was even a movie made based on the game. This essay will illustrate how Mortal Kombat is violent, and take a critical point of view of this popular game. Mortal Kombat is a video game based around hand-to-hand combat between two characters in the game. The person playing would control one-character and use combinations of punches, kicks and special moves to cause as much damage to the opponent as possible. This game is fun and very addicting; children would end up playing the game constantly trying to master the moves and techniques of the game. People found it fun because the characters and the worlds that you fight in seem like some fantasy, most people would fight their friends to see who would rein supreme; it was a constant challenge to be the best fighter. With the new game that came out not too, long ago you are able to plug an internet cord in the back of your gaming system and play anyone in the world. This game caught so much criticism that the makers had to take the blood out of the game, and they turned it in to white sweat, but little did the critics know that there were codes you could enter to bring the blood back to the game. There also were codes called â€Å"Fatalities† which were finishing moves where you could decapitate someone’s head, rip their arms off and burn them alive. The new game is even worse than the original with more finishing moves and better graphics. When you go out and buy a game like this, you should know what to expect; that you are going to be fighting an opponent with the intent to kill him. The basic principals of this game are fine, but the more advanced our technology gets the more graphic the games get. The blood and gore look almost life like now, which is not necessary to have to play the game. The game was given the MA rating which is for people 17 and older. The rating made the game intangible for young people to go out and buy. Because young kids could not have the game with the new ratings, they just wanted to play them even more. People who are sheltered from reality will be worse off, than people who are allowed to experience real life. There are some countries in the world, who do not even have electricity let alone video gaming systems, but are still are involved with senseless killing of each other. In other countries, it is just as common for young children to carry guns as it is for Americans to play video games. I think that violence is part of our society. I do not think that video games are any more violent than movies, television and the general violence in the world today. As far as the people who take what they see in video games and imitate it to real life I feel there is a mental problem and they need help, because they have a hard time separating fiction from non-fiction. Mortal Kombat was one of the first of many video games that got controversy for being too violent. This game also led the way for countless other violent video games. I feel as if no one would have made a big deal out of the violence there would not be problems that there are today. As they put stricter ratings on the games it only made people want it more. This game was so popular that there was a movie made after it and all the characters seemed to come to life on the big screen. As the critics put the whole concept of violent video games down, all it did was feed a fire to burn and made Mortal Kombat became larger than life.

Better to be Feared or Loved? Essay

In The Prince, Niccolà ² Machiavelli goes into depth about how it is better to be feared than loved. He states that â€Å"Well, one would like to be both; but it’s difficult for one person to be both feared and loved, and when a choice has to be made it is safer to be feared.† I disagree with Machiavelli that it is better to be feared than to be loved. Being feared eventually wears off while being loved is always a feeling that will be there. There are many reasons why I disagree with Machiavelli. First of all, it is better to be loved than feared. Sometimes being feared will help someone get what they want, but with fear, feelings of resentment and hate can be found. It will also nurture subversive thoughts of revenge and other malicious intent. Just like in the TV show Gossip Girl, the main characters Blair and Sarina go back and forth seeking revenge over each other because one has more than the other. They are always in a constant battle against each other. Fear mu st be used in a tightly controlled and insistent fashion or it will fail. To be loved, however, nurtures caring, loyalty, kindness, and other positive binding and giving emotions. It can spawn jealousy in some, but overall it is a much better relationship to have with other people. Fear can cause people to retaliate and eventually disappear. In the article, â€Å"Leadership and the Fear Factor†, the authors state â€Å"Emotions like love and fear, trust and mistrust, can play a significant role in whether a leader gains followers.† This concludes that typically leaders or anyone in the society gain followers by having trust and love. On a more of personal relationship, I would rather be loved, because to have everyone show fear towards each other, would mean you have no intimate relations with anyone and that is not true living. Franklin P. Jones once said, â€Å"Love doesn’t make the world go round. Love is what makes the ride worthwhile.† It is the most powerful feeling to feel loved. I know this by having such a supportive family. My family is always there through thick and thin and are always showing their love and compassion. I also know how it feels to be truly hated. In middle school, there was this girl named Hunter Welch and no matter how hard I tried, she always hated me. So on further note, I think love is a way more powerful feeling. It does seem noticeable however, that someone would want to be feared if they are in a high position or authority. People who are in high authority are often driven by those who rule by fear. However, in a  more personal relationship, it is best to be loved. In the article â€Å"Connect, Then Lead†, the authors gained my full attention. They question the readers, â€Å"Which is better, being loveable or being strong?† This question involves people who are on a high authority. The authors say, â€Å"Leaders who project strength before establishing trust run the risk of eliciting fear, and along with it a host of dysfunctional behaviors.† By this, they mean people ruin the leadership effectiveness. The authors then say, â€Å"The chances that a manager who is strongly disliked will be consi dered a good leader are only about one in two thousand.† Just by these statements, it is best to say that being feared rather than loved does not get people very far. Being feared can cause a mass of destruction, but being loved by people can cause a more healthy relationship between others and the society. In conclusion, people who are loved are more valued than being feared. Whether people are of a high authority or just a common citizen, it is better for people to be loved than feared. Having hatred towards others or yourself will only cause loneliness and heartache. For example, Adolf Hitler, the dictator of Nazi Germany during World War II, may have had many people support him. However, Hitler caused only hatred and brought a lot of destruction. On a further note, being loved is better than being feared. Love has a stronger connection than fear.

Informative Explanatory Synthesis Green Power Assignment

Informative Explanatory Synthesis Green Power - Assignment Example The threat of environmental degradation can be significantly eradicated because nature has provided mankind with alternative sources of sustainable or renewable energy and the power to exercise discretion in policy making. There are several features of the environmental crisis, as a result of the burning of fuels. One of the features of burning fossil fuels is the release of an array of pollutants such as carbon dioxide and sulphur dioxide into the atmosphere. The crux of the matter is that carbon dioxide and sulphur dioxide are greenhouse gases which directly generate the Greenhouse Effect. While the Greenhouse Effect may be important in supporting life, the significant increase in the quantity of greenhouse gases causes global warming (an increase of temperature on the earth’s surface) (Gartland, 42). Again, since burning fossil fuels releases sulphur dioxide and carbon dioxide, it is clear that pulmonary and non-pulmonary diseases and health conditions are bound to ensue. Asthma is the commonest pulmonary disease which may emanate from the burning of fossil fuels. Conversely, burning petrol and diesel releases lead in the atmosphere, yet lead deters mental development. It is also important to note that burning fossil fuels in the environment brings about the cocktail effect. The cocktail effect refers to a situation whereby harmless gases combine with other gases in the atmosphere and become harmful. It is a fact that there are alternative sources of energy as has been envisioned by Lemonick, Friedman and Gore. Nuclear power, compressed natural gas, biomass, geothermal power, radiant energy, hydroelectricity, wind energy, solar power, wave and tidal power are some of these alternative sources and forms of energy. Compressed natural gas CNG) as a fossil fuel, is also considered as a viable alternative to diesel, gasoline and propane fuel. CNG is environmentally cleaner, safer (since it does not spill