Morality and Ethicality of Using Sexual Advertising Essay

The development of technology made the role of advertising very crucial with the use of televisions, radios, magazines, posters and the internet. The main objective of a marketer is to increase the number of customers or the use of his customers for a product or service. In modern marketing sexual appeal has become the number one strategy in advertising. In fact, it was one of the greatest accepted techniques in marketing worldwide because it proved that it reaches customers in a great way. Especially when it comes to certain products such as cigarettes, jewelry, perfumes, cosmetics, candy, liquor and fashion goods. Since those products are mainly image-based and the use of sex appeal, sexy illustrations, and sex in general, in advertising can big effects on several elements of an advertising and buyer behavior model. The effects may be positive but if it weren’t used in the proper way it might carry on many severe negative effects. Marketers are trying to captivate people’s minds and attract them by putting for example sexy models or revealing clothes and moreover, they are positioning their brand as sexual and that the customers will have sex related benefit if they buy their product or service. A big number of people might deny the effect of these sexually oriented advertisements on them claiming that its’ not the reason why they buy a product or service. However, indirectly whether they accept this product or not they are talking about the advertisement or thinking about it in their unconscious which sheds lights on it. Especially the teen segment which are from 13 till 18 year olds they are affected by this method of advertising in a great way. Thus, there are many ethical questions associated with this strategy because its’ becoming obviously clear how sex is being used to target teens. Aims: This research attempts to shed the light on advertising companies and the way they are using sexual methods order to attract teenagers into buying their products. We are going to discuss in detail its effectiveness on teenagers positively and negatively and the ethicality of such approach. questions: 1-what are the sexual methods used by marketers to reach teen customers? 2-what are the negative and positive effects of sex appeal in advertisement? 3- why teens are the target audience for these advertisements? 4- is it against the law and regulation of adv to present a product in a sexual way? When conducting this market study, we will be using two types of research designs, exploratory as well as descriptive in order to answer the research questions and develop the conclusion. At the first place, we begin our study by an exploratory research design; its purpose is to further understand the subject. It involves an interview with marketers or unethical Ads creators, this interview will be presented by informal questionnaires that are a guide to the types of questions to be asked, however, the respondents were given the flexibility to add or explain further issues if needed. As for the descriptive research that will be conducted later on in the research, it involves a bunch of questionnaires with multiple choice answers that improve the quality and accuracy of these questionnaires, which will be tested on a number of teen respondents. And since in this research we are studying teen’s attitudes and perceptions towards unethical advertisements then our studies and collecting data will be based on qualitative research. Human evolutions open the opportunity for advertising to use sex as a way to be more attractive and efficient. Advertising is being smart so that it plays on man’s instinct to seek success and leaves theoretical and practical implications behind it. Let us remember that the major part of men is concerned in women’s beauty throughout her body. Thus, women’s body is considered to be an important tool that advertising uses to let men express interest. In addition, using women’s bodies is shown to be the easiest way to get men’s attention and advertising is trying to get advantages by doing so. Taking the other gender, it not that easy to take the attention of a woman because women regardless its instinct view of the world is an intellectual person as much as sometimes can control its instinct.

Theatre in America During the 1930s.

Theatre in America during the 1930s. During the 1930s, the American Dream had become a nightmare because of the Great Depression. The sudden drop in stock exchange had threatened the land. What was once the land of optimism, had become the land of despair. The promise for success was clearly not fulfilled. Americans started to question and blame the government (rebelling). Society had led to a theatre that was politically and socially conscious The vision of the American Dream is broad, everyone is free, equal and has limitless opportunities. â€Å"Life, liberty and the pursuit of happiness† is what the American strives for.No one is oppressed or starved and nothing can stop a person from their ambitions. Hard work to improve one’s position in life is promoted. This is the ideal life of an American citizen, but sadly, this wasn’t the case in the 1930s. â€Å"†¦income of the average American family was reduced by 40%, from $2,300 to $1,500. Instead of advanc ement, survival became the keyword. Institutions, attitudes, lifestyles changed in this decade but democracy prevailed. †-(www. kclibrary. lonestar. edu/decade30. html) Although this was happening, people did what they could to make their lives happy. Parlor games, board games and movies were popular.Movie houses opened as theatres closed down. Group theatre was considered â€Å"the most distinguished acting company of the 1930s and modelled on the Moscow Acting Theatre. † – (Dramatic Arts textbook, pg 210) The birth of professional American Theatre begun with the Lewis Hallam troupe during 1752. Theatre was for those who were interested in a theatre which reflected political and social ideals, e. g. Tennessee Williams (T. W). Broadway, Group Theatre and Theatrical Realism was incorporated into T. W’s book, The Glass Menagerie. The Glass Menagerie is partly autobiographical because Tom represents the author as well.Tom is basically the memory to T. Wâ€⠄¢s youth. Although T. W writes of his past, he also focuses on the socio-political issues of the American life. Tom’s mother, Amanda Wingfield, is the perfect example of the â€Å"negative† in the American Dream. She forces the American Dream upon her children and this suffocates them. In scene 3, Amanda and Tom fight, then Tom ends up calling her a witch. Amanda is still having a hard time coming to the new terms of her status in society because she grew up in a home of social fortune. But she does cause the problem between herself and Tom.

Federalist Paper Essay Example | Topics and Well Written Essays - 250 words

Federalist Paper - Essay Example Indeed, people have the power to influence future course of actions and contribute to the formation of new political equation. The social change is critical paradigm that accelerates political transformation, introducing new mechanisms of establishing more effective democratic values and processes. People become the agent of changes and their empowered decisions pave way to radical equations of socio-economic and political compulsions. Jay fears that the confederacies of the Union would not be able to restrain invasions from the outside but federal structure, thus envisaged, would be more effective because of its dual nature. The confederacies would be able to focus on development of their people and region while the wider policies of defense etc. would be the responsibility of the federal Union of America. People would be able to enjoy the fundamental rights and would help create new channels of development and establish government that is committed to the welfare of the

United States Surgical Corporation Audit Article

United States Surgical Corporation Audit - Article Example As the discussion stresses in 1981, USSC extended the useful lives of several of its fixed assets and adopted salvage value for many of these same assets for the first time. Are these changes permissible under generally accepted accounting principles? Assuming these changes had a material effect on USSC’s financial condition and results of operations, how should the change have affected Ernst & Whinney’s 1981 audit opinion? Assume that the current reporting standard were in effect at the time.  This paper outlines that the Securities and Exchange Commission was able to identify Michael S. Hope, a former partner of Ernst & Whinney.   He did the audit of the financial statements of United States Surgical Corporation in 1980 and 1981. Such statements appeared to be steady when it comes to the earnings of the company.   However, on the contrary, the company was losing money.   This case led to some charges filed against US Surgical.   In an investigation in 1984, it turned out that there were executives alleged of engaging in illegal practices.   Though SEC had pointed out US Surgical’s to be guilty of fraud, this was not a basis of defense against Ernst & Whinney.  Ernst & Whinney is a combination of companies with different cultures.   Such differences raised conflicts of interest between consulting and auditing.   Client opposition and antitrust issues caused so many problems.  Should the company focused on consulting, it could have had provided a better avenue for openness.   As consulting appears to be a friend of companies, on the other hand, conservative auditing was apparently an injustice to many companies. During this time, the auditor's report-- though should have been substantiated by figures-was dependent on the subjective opinion of the auditor. If the present professional means of audit in an objective approached is used during this time, it could have had been effective if coupled with consulting services. This would help the clients progress on their financial stability. They would concentrate on their strengths and work on their limitations to balance it off. QUESTION 3: Prepare common-sized financial statement for USSC for the period 1979-1981. Also compute key liquidity, solvency, activity, and profitability ratio for 1980 and 1981. Given these data, identify what you believe were the high-risk financial statement items for the 1981 USSC audit. ANSWER: The high risk financial statement items for 1981 USSC audit is in its profitability ratio. Retirement assets are recorded to be high. However, there is no concrete basis that supports nor aligns profit to assets, subjecting it to a doubt. QUESTION 4: What factors in the auditor-client relationship create a power imbalance in favor of the client Discuss measures that the profession could take to minimize the negative consequences of this power imbalance. ANSWER: Audit reports greatly rely on the auditor. Misstatements would lead to a false report that often became the basis of taking legal actions. A declaration of financial distress is crucial as it could create damage. On the other hand, the report of an auditor is affected by the way he understands the company. Although financial distress

Cntemporary Asian Societies Essay Example | Topics and Well Written Essays - 750 words

Cntemporary Asian Societies - Essay Example For a long tine, Asian countries isolated themselves from the rest of the world trying to keep untouched old traditions and values (Metcalf, pg 6). Thus, since the beginning of the XX century, they have experienced a strong influence on their cultural traditions and building practices. This influence had a negative impact on Asian societies spreading alien cultures and the building crafts (Hawkes, pg 9). The main issue against modern building practices is that Asian societies developed unique building traditions and distinct practices which comply with their needs and regional differences. Asian societies should stick to their own building traditions because they reflect cultural uniqueness and religious beliefs followed by generations. Hinduism, Aryans, Dravidians, Islamic, Christian, Buddhism, Jainism, Sikhism developed building styles which reflect their unique and distinct beliefs and values. For instance, the earliest surviving monuments of architecture date from the tenth century. Perhaps the first shrine is the Nat Hlaung Gyaung at Pagn, a temple traditionally dated in 931 and one of the few Hindu monuments in the history of Burmese architecture. Even this structure has certain characteristics of Burmese architecture of all periods (Metcalf, pg 23). ... Other temples of this early period at Pagan, such as the Ngakye Nadaun of the tenth century, recall the form of Gupta stupas, such as the Dhamekh stupa at Sarnath (Metcalf, pg 23). Just as these buildings, for all their elaborateness, are the ultimate descendants of old Indian architecture, the typically Burmese technique of lacquer decoration goes back at least to the period of florescence at Pagn in the thirteenth century (Lim, Beng, pg 68). These building have survived for over a thousand years while modern buildings survive only for 80 years. Old building traditions meet geographical peculiarities and climate diversity of Asian societies. All of building traditions meant planning, planning for communities, planning which should take into account architectural amenity as well as practical utility; and every single example of these planned communities like the ample and attractive housing built in numerous Asians cultural centers reflect old styles and geographical peculiarities (Goad et al ph65). Following Hawkes (1996) modern construction and building practices allow only the passive control of climate through built form (pg 34). In contrast, old building traditions (as shading and wind-channelling devices) are quite effective, mitigating solar gain at the hottest times of the day and encouraging useful cross-ventilation (Hawkes pg 45). What is more, they frame and direct views of the surroundings and give depth and relief to the facades. Upon entering the old building, the reticence of the facades gives way to a top-lit, daylight filled entrance court, the first of two such courts. But in old buildings the means of environmental control is clear and the legible (Frampton, pg 14). In sum,

Nation Branding Essay Example | Topics and Well Written Essays - 500 words

Nation Branding - Essay Example In as much as the country has various setbacks, there are various ways the country can exploit in order to realize positive image overseas. The world economic outlook of a country is a tremendously influential factor, which can either attract or chase investors. It is in this regards that many countries try to maintain an economic outlook, which draws a positive picture, thereby attracting investors. This is an opportunity; Japan can use to brand, the county’s image, considering stability, which the country has, witnessed from the past (Dinnie 10). For example, it is a country in the midst of transforming its tax system from the previous large system tax-free saving accounts to lowered individual marginal taxes. The new system allows a reduction in statutory corporation rate. This is a chance, which investors can make use of in various areas of investment. In as much as the new tax system takes into effect a new income tax, it gets evidenced that it encourages investors. Consequently, Japan is a country endorsed with many tourist facilities, which it can use to collect revenue from tourists. For instance, Kobe tourist attractions spread like a ribbon for a distance of 30 km (Kis 23). The city is endorsed with various facilities including the Akashi Kaikyo Bridge and Arima, one of the oldest areas of Japan characterized by many springs and steam jets. Tourism is a sector, which helps in the collection of many funds from tourists and has seen the economic growth of many institutions. This, therefore, is a chance the Japanese government can use to brand the country, hence changing the outlook from the various world perspectives (Jincui 01). Last but importantly, Japan is one of the countries considered secure in terms terrorist attacks, as well as minor security problems. As compared to other countries like the United States of America, Japan does not have political enemies. This makes it a neutral country, which when invest or

Fieldwork observation report Assignment Example | Topics and Well Written Essays - 250 words - 1

Fieldwork observation report - Assignment Example In order to ensure that the learners grasp the knowledge the teacher asked both oral and written questions some were simple while others were a bit complex. As a professional the teacher was very kin on the way he was handling the pupil’s answers. Whenever a pupil gave the correct answer, he would personally appreciate him and request the pupils in helping him to do so by applauding. However what pleased most is that the teacher did not refute wrong answers whenever the student gave a wrong answer, the teacher would commend the attempt made and encourage the pupils to make the necessary improvement then proceed to ask another pupil to correctly solve the sum or do it by himself. In conclusion this was a very interactive class. A part from giving all students equal treatment, the teacher effectively used verbal and non verbal communication skills to teach. At the same time he carefully handled the pupils’ answers in the best manner he could. This was quite

Steroids in sports Essay Example | Topics and Well Written Essays - 1250 words

Steroids in sports - Essay Example We have witnessed suspension of different players due to the reason that they were involved in taking steroids for enhancing their performance. The steroids are unhealthy for the body and can affect the human body in several ways, and this is the main reason why its usage is unethical. Steroids are illegal and banned in countries for different reasons, but it is still imported and produced illegally. Steroids are harmful for its users and it can badly affect their health. Regular use of steroids can also become a reason of liver cancer and can cause death of the patient (Murray, 1-25). Everyone loves sport, and people want to see ethical game. Mostly youngsters consider players as their role models and ideals, and when they see players taking steroids or drugs to improve their performance, it negatively affects them. The players usually take steroids in two different forms, either in the form of pills or in the form of injections. The physicians should take proper care before prescribing any drug or steroid to their patients. It can badly affect or harm their health. As use of steroid in countries, physicians should make sure that they avoid prescribing any such drugs to their patients at any cost. Steroids damage the skin of the users and internally damage the organs of the human being. It gives strength, muscles, and excessive power for the time being, after that, the players feels worse. These steroids also have side effects, and its users can die because of it. Players should consult doctors only for their fitness and health issues, and should strongly be against any drugs or steroids that can harm their health. Physician and doctors should take blood tests of their patients, so that even if the players are involved in taking steroids, they should stop them and take measures for preventing its usage. The use of steroids is an

American Revolution. Events in American Revolution Essay

American Revolution. Events in American Revolution - Essay Example Born in every era they shape the history of the country. American Revolution was guided by many such people who led the revolution from the front and made it successful. However the events that trigger the revolution are merely momentous and act as a trigger. Reasons for revolution get accumulated over a period of time. The societal unrest reaches its peak. Any event that occurs after that triggers the change that has been so desired. The causes that led to American Revolution were many. As we look back we see them as many dots which could be connected now to make the event logical. Social Structure of American society at the time of Revolution - American society at the time of Revolution was divided into multiple classes at the time of revolution. While some of these classes participated in the revolution, there were also others who were dissociated from the revolution by virtue of their social status. There was nobility from England members of who were self-made land owners in Amer ica. They were resourceful and wealthy. Tradesmen, merchants and land owners looked at freedom of enterprise for expansion and growth. This was growing middle class and was an active participant in revolution. The lower strata comprised workmen, indentured prisoners and Indians. This lower stratum did not really care about revolution as they were unable to relate with the new found freedom and were not expecting the change in government to bring about change in their lives. World over rise of leadership for revolutions and rebellions has always been through middle class. American Revolution was no exception. Leaders from this class were enlightened by thoughts of leaders of French and European revolutions. They yearned to bring about same changes in American society as well. Rule of British Parliament - Parliament of Britain thought of America as a colony, one amongst many they ruled. Naturally they wanted to impose their rules and regulations over America. Although Britain had emer ged victorious in French and Indian War, her economy suffered badly. Wanting to recover a debt-ridden economy, Britain demanded more revenue from colonies. Even if French were defeated, the colonies did not trust Britain for their protection. Series of Acts - From 1763 to 1769 Britain passed series of legislation imposing new taxes on America as a colony with the primary motive of generating more revenue. Some significant acts passed were as follows: Sugar Act (1764) – increasing duties on sugar imported from West Indies Currency Act (1764) – banning American assemblies from issuing paper bills or bills of credit Quartering Act (1765) – colonists to feed and house British soldiers. Stamp Act (1765) – direct tax imposed on marriage licenses, playing cards, newspapers etc. the revenue generated from this tax was meant for colonies to pay for their defence. Townshend Acts (1767) - colonial officials were given independence to impose their own taxes apart fro m the ones that are already imposed by British parliament. This independence further incurred taxes on glass, tea, paper etc. These taxes created unhappiness and furore in American society and were viewed as unjust and uncalled for. These acts severely restricted freedom of enterprise shrunk the size of profits or revenue earned and along with that came additional burden of feeding and housing British army. This resentment kept boiling for more than seven years and finally erupted into a revolution. People in America viewed themselves as citizens of New World and they strongly demanded that they should have legislative authority to decide what is best for them. According to them these acts were merely for additional revenue generation without consideration of people on whom these acts were imposed.